FUGU is the first fraud platform to decouple payment acceptance from payment verification — fighting fraud at every point of the transaction lifecycle, not just at checkout. Six solutions, one continuous risk engine.
ChatGPT, Claude, Gemini and other agents are beginning to shop on behalf of consumers. FUGU helps merchants distinguish trusted automation from emerging fraud patterns.
Industry research shows that many declined transactions belong to legitimate customers. FUGU helps merchants recover that revenue without increasing fraud exposure.
Risk shouldn't be frozen at checkout. FUGU continuously reassesses transactions as new signals emerge.
FUGU's hybrid guarantee model allows merchants to unlock additional revenue while reducing financial exposure from fraud-related chargebacks.
Offer advanced fraud prevention, KYC, and dispute management to your merchants through a single platform.
Identity abuse often begins during onboarding. FUGU helps businesses verify customers and establish trust from day one.
Most merchants start with one — usually Risk Scoring or Chargeback Guarantee — and expand as the results compound. Modular platform, performance-based pricing, short onboarding.
Contact us ↗Every industry has its own fraud signature. Fashion deals with wardrobing. Crypto deals with first-party fraud. Travel deals with last-minute disputes. FUGU adapts to all of them through the same continuous risk engine — without forcing your team to re-learn the platform.
Every business faces unique fraud challenges. FUGU's risk engine adapts to your business model, customer behavior, and transaction patterns.
Contact us →Before the internet, Grandpa Moshe never turned customers away. Trust was built in person, over time. Today's online merchants face a harder version of that same question — and most fraud systems answer it badly. FUGU rebuilt the answer from scratch.
Growing competition and rising online traffic costs forced merchants to adopt frictionless checkout experiences — limiting their ability to verify transactions before payment. The result: a generation of fraud tools built to make snap decisions in milliseconds, declining anything that smelled unfamiliar.
The rise of advanced fraud types — synthetic identities, friendly fraud, account takeover — exposed the limits of that approach. These patterns are simply undetectable at the payment phase. They reveal themselves only after.
So we asked the obvious question: what if you could keep watching? What if the fraud decision didn't have to end at checkout? FUGU is the answer — the first continuous, post-payment fraud mitigation architecture, designed to fight for every legitimate transaction, not against it.
From product roadmap to customer onboarding, these are the convictions we keep coming back to.
Saying no is easy. Saying yes responsibly is the work. We default to finding the path that keeps revenue moving and trust intact.
A fraud signal at checkout is one frame of a longer narrative. We listen to the whole transaction lifecycle before we make conclusions.
Fraud teams shouldn't have to learn five tools to do one job. Every feature we ship has to make merchant operations simpler, not just more sophisticated.
Performance-based pricing only works if we show our work. We're transparent about what we caught, what we missed, and what we recovered.
We hire curious people who love solving hard problems across fraud, payments, AI, and commerce.
We're always looking for talented people who want to work on hard problems in payments and fraud. If you think you'd add something to the team, send us your story — we read every message.
Contact us →Whether you're a merchant, a payment partner, or someone who wants to work with us — we'd rather talk than email. 30-minute call, no slides.
Contact us ↗Analysis, case studies, fraud trends, AI-driven shopping behavior, and lessons from the businesses shaping online commerce.
Real merchants. Real performance. Real revenue impact. Click any story to read the full breakdown.
One email per week covering emerging fraud trends, AI-driven shopping, customer stories, and practical insights from the FUGU team.
Contact us ↗If you're seeing fraud patterns or compliance shifts that deserve their own breakdown — tell us. Some of our best Insider pieces started as a single screenshot from a merchant.
Contact us ↗Our risk specialist will get in touch soon.